Chinedu Echeruo : Nigerian born tech expert sells company in US, invests in his home continent,Africa

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Nigerian born Chinedu Echeruo, the owner of HotStop, an app that was built to help Americans with directions in subway state, is citizen of note despite the many negative things tainting the country’s image in diaspora. While speaking with Allison Fass of Inc, Echeruo said he spent a lot of hours on the app despite the fact that it has simple three pages.

He said he would spend hours on the app to see how many aspects of the app could work and how the users’ experience could be improved more. Echeruo said that he is happy that all the hard work put into the app paid off in the way the app was accepted later.

When he was asked how the app gained that much attention, he said everything came down to marketing as he had to send individual mails to tech writers and journalist. He revealed that there was a positive result from the publicity plan for the app that HotStop site crashed and because of the much traffic.

It should be note that the app was reportedly built for 300 cities in the US and was later bought by Apple for $1 billion.

The startup, which seeks to expand small farms to commercial sizes, was founded by Adewale Oparinde, a Nigerian trained in Cambridge University, Zumalo reports.

He tends to achieve that through the economic principle of microlending and creating a situation or a pool where there is an easy access to farm produce buyers all around the world.


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